History

In 1978, Sales Promotion Center was the first company in Greece to offer fully organised and tailor-made Sales Promotion and Field Marketing services. As market leader, we promote products and services, by applying alternative thinking and practices. Here are some representative examples: from the beginning, we have been organizing cigarette trials at places where young people hang out. In 1988, we were the first ones to hire male-promoters for the Famous Grouse in-store promotion. In the early ’90s, we were the first ones to get banking services out in the streets, on behalf of Citibank credit cards. We also organised the very first night promotions at bars for Gordon’s. Currently operating in a global, volatile financial environment, Sales Promotion Center is still the market leader and the company of choice for the largest multinational and domestic brands in Greece.